Pagani Huayra in Toronto

IMG_1227bThe super rich in Canada are quite different from the wealthy in other parts of the world, such as in Europe, China or Arabia, as in they are not very comfortable supporting new brands.

Hence, when I spoke to Pagani’s representative at the 2015 Canadian International Auto Show (CIAS), it didn’t surprise me much when he told me that despite marketing this vehicle to clients for nearly a year, no orders have been placed yet by anyone in Canada.

I got a sense of the Canadian market, when in 2007 I did some promotional work for the Fisker Tramonto. While everyone I showed the car to, liked it, no one was willing to fork out to buy it, even though they could easily afford one. And at roughly $300,000 – the Tramonto was a bargain compared to the $1.9-million Huayra. The answer I got repeatedly was, they weren’t familiar with the brand, and hence worried about depreciation.

Now that confused me, because no matter how well-known of a brand they owned, depreciation is experienced by all of them, unless they had a very limited edition car like a Ferrari Enzo or a Lamborghini Reventon.

Still, they felt that pouring money into a less known brand might not see any return for them, which is a shame, because that keeps them from buying stuff like this Huayra.

And what an amazing piece this Huayra is. First of all, the all carbon-fibre bodywork is incredible to behold in the flesh. The quality of the panels is better than anything I’ve ever seen. IMG_1177bThe same goes for the interior, which is a work of art. It has the right amount of chrome, leather and carbon-fibre, and the details will just astound you.

As will its engine, an AMG sourced 6.0L V12, twin-turbo unit that produces 720 hp and 740 lb-ft of torque. Power is sent to only the rear wheels via a paddle-shift operated seven-speed gearbox.

Use its power properly, and the Huayra will sprint from 0 to 100 km/h in 3.0 seconds, and hit a top speed of 370 km/h. IMG_1179bNot to worry about the car flying off the road, as its active aerodynamics will do their best to keep the car planted.

I see this car as a functional piece of art, and I hope that those who can afford one, will have one. Would just love to see one blasting down the road.

If you want more information on the Huayra, contact Pfaff Pagani in Woodbridge, Ontario – the sole distributor for this brand in Canada.

If you want to see the car pictured here, it’ll be on display at the 2015 CIAS in Toronto until Feb. 22.


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